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Businesses Becoming More “Socially Devoted” To Customers
Finally! Here’s some good news about how companies are using social media to engage with consumers online. Despite several previous studies showing that consumers increasingly expect the companies they...
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How Family Members Use Facebook To Communicate
Facebook recently released a robust report about how families are using Facebook pages to communicate with one another. The study, drawn from hundreds of thousands of “anonymized” posts where people...
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Hashtags Gone Wild: Seven Tips To Avoid “Bashtagging”
Twitter has undergone quite an evolution since it was launched in 2006, what with the community-generated addition of features like @ replies, reTweets and hashtags —each a helpful innovation that has...
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Yo Quiero Engagement? Taco Bell Charms The Twittersphere
Say what you will about the Doritos Locos Taco Supreme, but there’s one truly delicious thing Taco Bell is offering its fans these days: a fantastic Twitter engagement experience. Not only does Taco...
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What The Harlem Shake Teaches Us About Authenticity
Remember playing “telephone” when you were a kid –you know, the game that starts when one person whispers a message (the more complicated the better) to another, and then that person whispers the...
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